What is TikTok Shop Training?
Beauty is the #1 category on TikTok Shop — and Vogue students now learn how to be part of it. This training shows you how to build a personal brand, grow a real following, and turn your beauty skills into income, right alongside your core program.
It’s a complete course from Jenn Lyles, a Top 1% TikTok Shop creator who built the playbook herself. Vogue is the first beauty school in the country to include it — in cosmetology, esthetics, and nail technology, at no extra cost to you.
Why It Matters
Beauty leads TikTok Shop
Health & beauty made up 79% of all U.S. TikTok Shop sales in 2024 — $1.34 billion. The audience and the demand are already there.
TikTok rewards engagement, not follower counts. A beauty pro with a small, loyal audience can outperform a mega-influencer — and brands are actively looking for them.
Beyond going viral, students build real, transferable skills — personal branding, marketing, sales, communication, and analytics — that strengthen any path in beauty.
What You’ll Learn
Build Your Brand
A look and voice that’s unmistakably yours
Grow a Following
Content that consistently attracts a beauty audience
Sell on TikTok Shop
Turn views into bookings and product sales
Confidence on Camera
Show up and create without second-guessing
Brand Deals & UGC
Paid collabs, negotiating rates, and partnerships
Analytics & Growth
Read your numbers and push through slow stretches
Delivered in 11 short, self-paced modules — watch between classes, at lunch, or at home — with Jenn’s real income examples and viral-video case studies.
Who you’ll learn from
A Top 1% TikTok creator
Jenn isn’t a classroom instructor — she’s a working creator who figured out TikTok Shop for herself. Her second video ever earned $2,000 in nine days, and she grew that into a $500,000+ a year income stream.
Her course brings that real-world playbook to Vogue students — the actual strategies, income numbers, and videos behind her results. You learn from someone who’s genuinely done it.
$8M+
In creator sales100K+
FollowersTop 0.5%
NationwideGood to know
Is the TikTok training really included?
Yes — it’s built into your Vogue program at no extra cost. There’s nothing separate to buy.
Which programs include it?
All of them — cosmetology, esthetics, and nail technology.
Do I need a following or experience to start?
No. The training is built for beginners — and in beauty, smaller, engaged creators often do best.
Will it help even if I never go viral?
Absolutely. You build branding, marketing, sales, and communication skills that strengthen any beauty career.
When do I learn it?
Alongside your core program, in short self-paced lessons you can watch between classes or at home.